This article was written by Ali Bortolin, Relationship Coordinator at Beck Technology, and published in the February 2016 edition of Marketer.
In my position, I deal with people from different cultures. Most often, I work with professionals in Brazil and South Korea—two cultures that may seem opposite, yet share similar business goals.
My responsibilities include developing partnerships with companies in other countries, managing our international partners, finessing our customer relationships, and selling our technology to people overseas.
Navigating Across Cultures
Managing an international presence from the United States can be taxing, but I enjoy dealing with the mix of cultures. Knowing there are people on the other side of the world that have heard about my company and are interested in our technology is intriguing. Where did they hear about us? What kind of value do they perceive our software to offer their firm? Additionally, it is interesting to notice the speed of information in the world we live.
For me, it is fascinating to discover the nuances between cultures and to be able to navigate those differences. It feels like a dance and, when the message comes across in the right way with the right intonation, the business deal is smooth. I see how different ideas can become easier whenever we have a variety of cultures involved. People from diverse cultures come up with ideas you would not think of without interacting with them. It is a constant exercise to see the world through someone else’s eyes. Read more